A Note from the CEO
We’re excited to announce a major milestone in our company’s history: Electronic Merchant Systems is now Kurv.
The payments industry is evolving quickly, and we recognized that to serve you best, we needed a brand that represents our dedication to progress and delivering accessible, state-of-the-art solutions. This rebrand marks not only how far we’ve come, but also where we’re heading.
Why Kurv
“Kurv” symbolizes our commitment to movement, agility, and innovation—values that fuel our continued leadership in the payments industry. We’ve built a robust suite of next-gen solutions, and now, our brand identity aligns with that forward-thinking approach.
While we embrace the latest fintech technologies, we don’t take the trust we’ve earned for granted. We remain people-first at our core. No matter what we change on the outside—whether it’s a logo, a website, or a new name—our mission to help our merchants and partners thrive stays the same.
Building Our Ecosystem
Alongside our new brand identity, we’ve expanded our operations significantly. We added payment powerhouses PaymentCloud, Peel Payments, and Paysley into the Kurv family. We’ve also strengthened our leadership team, welcoming Nano Short as our new Chief Revenue Officer, Randy Hayashi as our Chief Operating Officer, Honora Moore as our General Counsel, and Nicole Kennedy as our Chief of Staff.
Together, we’ve created an ecosystem of industry experts who share a vision of simplifying the payment experience and empowering our customers for lasting success.
From EMS to Kurv: A Legacy in Motion
While capturing our entire journey in a single timeline is challenging, these key milestones highlight the pivotal moments that led us to this exciting transition.
2025 Rebranded as Kurv
Our new name symbolizes our continued dedication to our values and desire to trailblaze across the payments and fintech industry.
2025 Launched Tap to Pay on iPhone with Paysley
With our subsidiary Paysley, we added a modern Tap to Pay on iPhone feature to our product suite.
2024 Announced Strategic Investment from BharCap Partners
This strategic investment from the private investment firm BharCap Partners marked a significant moment in our growth journey.
2023 Welcomed New CEO Afshin Yazdian
Industry veteran Afshin Yazdian signed on as our CEO, bringing his extensive background in fintech acquisitions.
2018 Acquired Restaurant Point of Sale Company, Total Touch POS
This acquisition accelerated our software-driven payments strategy while increasing our offerings to the restaurant and hospitality industries.
2018 Moved Our Corporate Headquarters
As part of our expansion, we moved our headquarters to vibrant Cleveland, Ohio, in the historic Tower City Center.
2013 Opened Our Indianapolis Office
To better serve the Indianapolis market, we opened our office in the dynamic Fishers neighborhood.
1988 Founded EMS
The year that started it all. We opened our headquarters in Independence, Ohio, with agents and offices coast to coast.
The Future Ahead
We may look like a new company, but our decades of experience show we’re far from a startup. Kurv is just the next chapter in our story—and it’s only the beginning. We’re building on a well-earned legacy to shape the future of payments, and we’re grateful to have your support as we complete our transition in the coming months.
Whether you’re a customer, partner, or team member, thank you for being a part of our journey. We can’t wait to show you what’s next.
